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The complete guide to Gambling and betting advertisements on Facebook

You have therefore chosen to use sponsored social media to advertise the casino and sports betting services offered by your business.

You want a positive return on investment, but you've previously run into a brick wall and shown that conventional awareness initiatives are ineffective.

Facebook advertising is the main focus of betting companies, but they rapidly clog their process. Additionally, they frequently use regular Facebook dynamic advertising and generic campaigns, which generate little to no engagement.

Match promos typically change every hour. Several legal and licensing difficulties can also cause you to lose speed.

  • Workflow automation enables you to solve these issues all at once. It efficiently enables you to quickly develop several campaigns with pertinent offers. The best thing is that you can accomplish the following without adding more staff:
  • Boost retention, Maximize user activation and acquisition

Facebook betting advertisements typically don't work, and here's why

Facebook gambling ads face two key obstacles:

The dynamic nature of the gambling industry pushes you to update your campaigns multiple times per day, which produces generic and dated ads. Complying with all licenses and laws of Facebook or the nations you advertise in.

It must be acknowledged that until recently, Facebook did not authorize online gambling ads due to legal concerns.

Facebook gambling ads face two key obstacles:

observing all permits and legislation issued by Facebook and/or the nations in which you advertise.

Because of the betting industry dynamic character, you must alter your campaigns frequently, which produces ads that are generic and out of date.

It must be acknowledged that until recently, Facebook did not authorize online gambling ads due to legal concerns.

Thankfully, Facebook's policy against the promotion of online gambling businesses has evolved. Facebook gambling ads are now permitted in nations where online gambling is permitted.

Facebook gambling ads face two key obstacles:

observing all permits and legislation issued by Facebook and/or the nations in which you advertise.

Because of the betting industry's dynamic character, you must alter your campaigns frequently, which produces ads that are generic and out of date.

It must be acknowledged that until recently, Facebook did not authorize online gambling ads due to legal concerns.

Thankfully, Facebook's policy against the promotion of online gambling businesses has evolved. Facebook gambling ads are now permitted in nations where online gambling is permitted.

The new regulations also let gaming businesses, both online and offline, to run Facebook and Instagram advertisements provided they:

Observe local regulations in the nation where the campaign is being run.

Obtain Facebook's blessing for the advertising .The pressure increases as a result of the daily fluctuations in betting offers. If you run advertisements hourly and create each creative manually for paid social, you won't be able to display relevant advertising when they're most effective. Facebook lacks the time to complete the learning process and enhance your advertising for greater effectiveness.

Facebook ads using workflow automation for betting and gambling

Every month, Facebook launches millions of advertisements. You have a chance to stand out if your campaign process automation is well-organized.

You can create interesting, personalized creatives that connect with your audience by using first- and third-party data.

This implies that you will be able to promote countless matches and games every day.

Dynamic Design for Sports Betting Ads

The workflow automation system for betting campaigns is primarily concerned with real-time automation of promotions for betting matches. There are several advantages to using this solution:

By displaying pertinent, tailored offers rather than generic ones, it makes your betting Facebook advertisements more relevant.

Throughout the entire process, from developing creatives to launching campaigns every day, workflow automation helps you save time.

You can make a thousand or more different adverts for a thousand or more different matches.

   In addition, there are two key approaches to leveraging dynamic creative for paid social:

  • Pre-match advertisements: advertising games on the day they are played.
  • Live advertisements advertising currently-playing matches

Ads for casinos using dynamic creativity

If you don't have a license to advertise casinos on Facebook, it can be quite difficult to raise awareness and attract attention.

How to stand out utilizing casino adverts when users are bombarded with tons of advertisements every day Dynamic creative is easily made possible by the power of improved data-driven ads. Automating advertising for specific casino games, such poker or roulette, is the foundation of dynamic creative for casino advertisements.

Games can be categorized into many groups (for mobile/desktop, new/popular, etc.), and you can make various ad types based on that, including images, videos, stories, or carousels.

You should anticipate a lot of Facebook pixel events being recorded because there are a lot of casino players on Facebook and Instagram. Facebook quickly completes the learning phase after unlocking a large amount of data.

You may start releasing thousands of offers per day by setting up your process automation with these two essential components:

Data feeds: 

Here you enter all the information you need to include in your advertising (such as details about matches and games), feeds are the data source that will be utilized to automate the process of creative development and media buying.

Facebook pixel:

a tool for monitoring user behavior Consequently, it's important to consider the big picture when evaluating casino marketing .

How to configure feeds and pixels for gambling and betting advertisements

Here are some samples you can use when it comes to the feed data:

  1. Logo of a sports team (for betting matches)
  2. Time of the match/promotion
  3. Name of the game/match
  4. Unbeatable offers that you’re gonna use
  5. Starting and ending time of your campaign
  6. The audience of your campaign

Facebook Pixel Events for casino and betting advertisements

You need to modify the tracking that Facebook's algorithm utilizes in order to develop a marketing performance channel for betting and gambling. Therefore, take sure to configure each of the following pixel details:

Every page will trigger a 

Page View.

When a user is enabled or registered, complete registration is triggered.

When a casino game is opened (using the game id parameter)

View Content is activated.

When a user adds a deposit to his account (with an amount parameter)

Add To Cart is triggered.

When a user completes a transaction (purchasing a ticket, chip, etc. - with an amount parameter)A purchase is initiated.

Your feed includes static assets like logos, pictures, and other gathered data. Then, Hunch can construct dynamic product templates, automate your workflow, and produce 1000+ relevant and compelling adverts.

In a word, using just one performance marketing specialist will enable you to automate the daily distribution of campaigns across many marketplaces.

Leading South-Eastern European betting company Mozzart Bet recently teamed up with Hunch to automate their marketing workflow for pushing various betting offers at the appropriate times. Mozzart Bet was able to increase their ROI and get better outcomes with fewer resources by devoting less time to operational tasks and more to the strategy itself.

advertisement platforms for automatically distributing unique, inventive adverts on Facebook. Static banners, essential messages, and a few promotional offers were the extent of their advertising platforms.

They were able to run Facebook advertisements by linking their feed to Hunch and using the Hunch Creative Studio without having to manually update information.

Thanks to automation and feed management, Europe Bet was able to develop interesting advertisements while saving time.

Determining your audience segmentation is essential before moving on. The proper people will see your creatives if you carefully segment your audience, which will open up new opportunities for you.


Facebook audience groups and lists for ads promoting gambling

There are two basic audience types in the betting and gambling sector:

  • Acquisition Audience:

  • Visitors that haven't yet signed up on your website (such as LALs, interest-based, and broad audiences).

  • The best ROI is achieved with retention audiences, who are users who are already signed up on your platform (such as customer list audiences).

  • You can define subcategories for retention and go even further:

  •  1. Authenticated Users
  • 2. Registered Users
  • 3. users who made payments

  • When you think about it, workflow automation basically just means making sure you advertise all of your matches to your whole audience at once and at scale.
  • What could possibly be more potent than that?

  • Okay, it is safe to say we have mastered the essentials of workflow automation and Facebook ads for betting. Now we can dig into the best performing strategies for betting and casino companies:

Advertising strategies for sports betting and casinos

Within the gambling and casino businesses, there are primarily two categories of promotions:

Always-on promos are those that are available all year round.

Special Campaign Promotions: These are advertisements from other marketing departments that can also be used on paid social media.

You will be able to keep up with the ongoing promotion and match modifications and publish campaigns at the ideal moment by employing process automation.

Because of this, you may make dynamic advertising for both types of promotions when you work with Hunch. Additionally, you can combine both sorts of promotions into one (i.e., use the current special promotion in conjunction with the appropriate matches).

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