Ad networks once held a key position in the world of digital publishing. They played a crucial role in the ad tech ecosystem by serving as middlemen between publishers and advertisers and saving publishers from having to sit down and negotiate every single digital advertising deal.
They still do that, but as programmatic advertising has gained popularity, ad networks' significance has started to diminish. Publishers frequently seek a more comprehensive answer than just the more conventional concept of an ad network when discussing ad networks. All of the things on our list meet this condition and provide a range of options.
For publishers, ad networks frequently offer a complete package of advertising options. What else is a one-stop shop with significantly more possibilities for ad money and substantially less work? Playwire. To find out more, contact us.
Let's start with defining ad networks and discussing their role in the ad tech ecosystem in 2023.
Ad Network: What Is It?
An alternative to programmatic advertising in the current digital media ecosystem is an advertising network.
The advertiser can buy ad inventory directly and upload their ad creative inside the network, bypassing demand-side platforms (DSPs) and supply-side platforms (SSPs).
Since there isn't an open auction, the payout from ad networks is much more predictable and frequently not as high.
While many ad networks lost favor with publishers as programmatic advertising became more popular, some that specialized in specific ad kinds continued to prosper.
Best Publisher Ad Networks for 2023
There are many ad networks, but only a select handful actually excel. Here are 11 of the top ad networks available right now:
1. 7Search PPC
7Search PPC is the greatest option for you if you're a publisher or blogger trying to monetize your content with video advertisements. We provide a range of ad formats, including publishers' networks, networks for media and entertainment ads, and user-friendly websites with big audiences and quick publisher payments. Join today to start getting paid for your work! The following are other advantages of 7Search PPC as a network for video advertising among bloggers and publishers
Without Google advertisements at the top, no list of the best ad networks would be complete. Of fact, Google AdSense is much more than just an ad network; it is frequently the top method for publishers to obtain ad inventory for their websites. A useful tool if you're thinking about using AdSense is an earnings estimator that illustrates your potential profit from using AdSense in your stack.
Benefits for Publishers: Because Google frequently adopts cutting-edge practices in the markets in which it competes, Google AdSense has emerged as one of the leading networks for bringing together marketers and publishers in both the web and mobile advertising sectors. Every ad is screened by Google, which also offers extensive customization options and makes the deployment process as simple as adding a few lines of code to your website.
Reviews of Google AdSense:
Reviews for AdSense show that it's one of the most well-known and well-liked ad networks available right now.
At the time of writing, the advertising network scored 8.6 out of 10 on TrustRadius, 4.2 stars on G2, and 4 stars on Capterra.
Unified Ad Marketplace, which is best suited for small to mid-size publishers and available through Google Ad Manager, and Transparent Ad Marketplace, which is only accessible by invitation for bigger or business publishers, are the two methods that Amazon Publisher Services provides access to its huge ad network.
Through a single ad network, Amazon gives you access to a wide range of buyers because it has some of the most extensive relationships with SSPs. It is simple to set up and manage because Unified Ad Marketplace is connected through Google Ad Manager.
Amazon Publisher Services Reviews:
The huge number of publishers using this technology speaks for itself, even though there aren't many independent review websites that offer ratings for the software. This network frequently forms the backbone of any publication strategy, coming in second only to Google's tools.
AdRoll, which focuses on eCommerce businesses, performs numerous marketing-related duties for businesses that wish to increase their product sales.
On the publisher's end, AdRoll excels at connecting you with advertisers eager to place each and every targeted ad impression that is most likely to result in a sale.
Publisher Benefits: Scale is the main advantage of AdRoll for publishers.
By connecting with 70% of shoppers and producing more than 1 billion ad placement recommendations every day, this ad network attracts premium brands—who pay premium pricing for your premium inventory.
Reviews of AdRoll:
AdRoll is generally well-liked by its users, earning 4 out of 5 stars on Capterra, 3.9 stars on G2, and 8.3 out of 10 on TrustRadius.
Positive reviews typically highlight AdRoll's ease of use and retargeting capabilities. On the downside, some customers complained that the UI was challenging and occasionally slow.
Adsterra is a reliable ad network for publishers that want to monetize their traffic but haven't quite reached multiple thousands of visits per month. It has no minimum traffic requirements and offers a wide selection of ad formats.
Adsterra distinguishes itself from the overwhelming majority of other networks by guaranteeing a 100% fill rate. Additionally, a variety of payment options are supported by the platform, and rewards begin at $5.
Reviews of Adsterra: Although there weren't many reviews of Adsterra online at the time of writing, it did receive an exceptional 4.7 stars on G2 and a higher average of 3.7 stars on Trustpilot. Strong CPMs and openness were praised about Adsterra, although the tool's need for a lot of traffic to function well and probable technical issues were criticized.
Dianomi might be a nice ad network to test out if you're a publication in the financial or fintech industry. For financial marketers, the network focuses on direct-sold native ad campaigns.
more to its native advertising-focused network. Direct-sold performance ad campaigns are used by Dianomi and have the potential to boost publishers' ad revenue. If you join this network, you could be able to support that premium image you're attempting to build with more credibility as the tool also represents itself to advertisers as having links with premium publishers.
G2 was the only prominent software review website where Dianomi actually had a presence. The tool received 4.1 out of 5 stars there. The tool's native ad style and dedication to brand safety were generally praised by reviewers, but they weren't fans of the "fragmented and archaic dashboard."